From concept to market, helped to define, create, and maintain Salad Labs’ flagship product. Pop Salad was a casual game in the form of a Web application and often described as pop culture’s real-time stock market. The product’s rules and data, driven by our proprietary system, assigned trade value to celebrities based on repeated algorithmic sweeps of popular sources.
As a product manager and designer/developer, I often had to determine what made sense for the product and its users, define solutions, and subsequently build those solutions myself.
By having a thorough understanding of the processes and limitations of developers and designers, I was able to devise pragmatic solutions when creating feature sets for Pop Salad and move the project forward in an efficient manner.
As Pop Salad’s rules and data were driven by our proprietary system that assigned trade value to celebrities based on repeated algorithmic sweeps of popular sources (often described as pop culture’s real-time stock market), I had to design the product around these parameters.
The result was a responsive Web application that was later used as the basis for the sibling product Bravo Salad.
I believed that the existing identity work for Pop Salad (created by an outside company) was insufficient, both in its representation of the flagship product as well as in its design and consistency.
Ultimately, the company moved forward with the revamped identity work I created.
