I helped define and test the broad idea of Salad Labs from its inception, including the flagship product—a casual game in the form of a Web application. I was tasked with creating the identity for the product knowing it would later become the corporate identity/engine for flagship products that had yet to be developed.
I was able to use this corporate identity and the Salad Labs brand guidelines to later expand the identity across the company’s flagship products, Pop Salad and Bravo Salad.
